Job Title: ASO Manager

Location: Remote or Berlin, Germany

Apply: Typeform

About Linearity:

Linearity is revolutionizing the design process with our suite of marketing design tools, including Linearity Curve, our vector graphic design tool, and Linearity Move, our motion design tool. Our mission is to empower designers, marketers, and creatives to bring their ideas to life with intuitive, high-performance software. We are an international team committed to fostering creativity and innovation in design technology.

About the Role:

We are looking for an ASO Superstar to drive the growth of our app Linearity Curve in the App Store. In this role, you will develop and implement a strategic ASO plan to increase visibility, downloads, and conversion rates across app marketplaces. You will collaborate closely with marketing, product, and design teams to optimize our store presence and improve performance through continuous testing and iteration.

Responsibilities:

• Develop and execute a comprehensive ASO strategy to improve rankings, discoverability, and conversion rates.
• Conduct keyword research, competitive analysis, and market trends monitoring to identify opportunities for growth.
• Optimize app store listings (titles, subtitles, descriptions, screenshots, videos, etc.) to maximize visibility and user acquisition.
• A/B test store creatives and metadata to enhance conversion rates.
• Work closely with product and marketing teams to align ASO efforts with broader business goals.
• Monitor and report on ASO performance using data analytics and attribution tools (e.g., App Store Connect, AppFollow, Sensor Tower, etc.).
• Stay up to date with the latest ASO trends, algorithm changes, and best practices.
• Experiment with new strategies, such as localization and seasonality adjustments, to improve global app performance.